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AI-enhanced production

Shoot once. Get the whole campaign.

We photograph and film your real people, products and spaces, then use generative AI to turn one shoot into seasons, settings, formats and short videos. Selected by our editors, approved by our art director, labelled as the EU AI Act requires.

Request a quote →See examples →

Real first

Your people, products and spaces are photographed for real. AI extends the shoot — it doesn't replace it.

Art-directed

Every generated image is selected and corrected by our editors and approved by our art director before delivery.

Labelled

AI-generated and AI-altered files are delivered labelled, in line with Article 50 of the EU AI Act.

Consent in writing

Before we process photos of people or unreleased products with generative tools, we ask for your written consent.

Examples by industry

What this looks like in practice

From real projects

The originals below are real photos taken in our studio. The versions were made with generative AI and reviewed by our team.

Menswear brand

A jacket on a hanger, a campaign on the street

What we shoot: The garment photographed on a hanger in our studio: a quick product shot, no model, no location.
What AI adds: The same jacket worn by a model on a city street, in two versions, keeping the cut, fabric and details of the garment.
You receive: On-model images without a model shoot
Street and lifestyle versions
Product-page and social formats

Personal branding

One studio portrait, a year of speaker and LinkedIn visuals

What we shoot: A real portrait of a member of our team, taken in our studio and used with consent.
What AI adds: The same person on a conference stage, in Luxembourg's old town and in a wide LinkedIn banner, with face and identity kept.
You receive: Speaker and event visuals
LinkedIn banner and profile images
Website “About” images

Founder portraits

One studio session, a whole season of personal-brand images

What we shoot: A real studio session with the founder of a pet-care brand, used with consent.
What AI adds: The same person in a white suit on set, at home with a laptop, on a terrace with coffee, in a hotel lounge, at an evening gala and in a restaurant — no extra shoot days, no locations to book.
You receive: Social media and LinkedIn images
Press and “About” portraits
Event and seasonal looks

Concept examples

Concept examples made by our team to show the workflow. Brands and people are fictional and every image in these examples is AI-generated — including the “original”, which in a real project is your own shoot. The events example is the exception: it starts from a real photo of our studio.

Fashion

One lookbook shoot, four seasons of campaign

What we shoot: The collection on a real model in the studio, on a clean backdrop.
What AI adds: The same look placed in the old town in autumn, a business district in spring and a Christmas market in winter, plus a short walking clip.
You receive: Seasonal campaign images
Vertical versions for Reels and Stories
A 5-second clip for social

Retail & e-commerce

One packshot session, a year of seasonal campaigns

What we shoot: Clean packshots of the products, true to colour and material.
What AI adds: The same products styled for Christmas, summer and Valentine's Day, including a web banner with space for the headline.
You receive: Lifestyle scenes per season
Web banners with space for copy
Square posts for social

Food & drink

A Moselle sparkling wine, from studio bottle to vineyard sunset

What we shoot: The bottle in the studio, with the label sharp and readable.
What AI adds: The same bottle among the Moselle vineyards at sunset, on a New Year's Eve table and in an ice bucket on a summer terrace, plus a vertical clip with rising bubbles.
You receive: Seasonal key visuals
Vertical Stories version
A 5-second animated clip

Restaurants

One plated dish, a menu for lunch, dinner and the terrace

What we shoot: The real dish from your kitchen, photographed from above in daylight.
What AI adds: The same plate served at a candle-lit dinner and on a sunny terrace, plus a short clip with rising steam for Instagram.
You receive: Menu and delivery-app images
Seasonal social posts
A short clip for Reels

Real estate

An empty apartment, staged in two styles

What we shoot: The empty room, photographed properly: wide, straight verticals, natural light.
What AI adds: Virtual staging in a light Scandinavian style and in a warm family style at dusk. Listings must say the room is virtually staged, and we label the files accordingly.
You receive: Staged listing images
The original empty-room photo
Clear “virtually staged” labelling

Corporate & finance

A studio team photo, ready for the annual report and the website

What we shoot: Your real team photographed in the studio — one short session, everyone in the same light.
What AI adds: The same people placed in a bright office and in a website hero with room for the headline. For video, a message recorded once in English can be voiced in French and German.
You receive: Annual report images
Website hero banner
Language versions of the video message

Hotels

One room shoot, a booking page for every season

What we shoot: The room photographed once in neutral daylight, with straight verticals.
What AI adds: The same room on a snowy winter evening and on a spring morning with breakfast in bed — for seasonal offers without re-shooting.
You receive: Seasonal booking images
Offer banners
Social posts

Events & venues

Our own studio, shown as the event before it happens

What we shoot: A real photo of our studio in Belair, empty, on an ordinary afternoon.
What AI adds: The same space as a networking evening, a panel talk and a winter company dinner, plus a teaser clip for the invitation.
You receive: Venue visuals for the invitation
Save-the-date teaser clip
Formats for email and LinkedIn

Formats

Three ways to get more from one shoot

One shoot, the whole campaign

One real shoot becomes seasonal and location versions, cropped for every channel.

Learn more →

Products and spaces in new scenes

Clean product or room photos placed into lifestyle scenes, seasons and banners.

Learn more →

AI video: motion and languages

Short clips animated from your photos, and voice-over versions of your videos.

Learn more →

Request a quote

Get a quote in 1 day

Tell us what you need — scope, dates, how the images will be used. We reply the same working day with a fixed quote.

A fixed quote for your scope, not a price list
Invoice with Luxembourg VAT, POs and NDAs are standard
In-house team and our own studio in Belair

Prefer to talk first? +352 691 773 777 · [email protected] · Book a 30-min call

Process

From brief to labelled files

01
Brief
You tell us where the images will run. We agree the versions, formats and a visual direction.
02
Real shoot
We photograph or film the people, products or spaces — or review photos you already own.
03
Generation & editing
Our editor generates the versions and fixes what AI gets wrong: hands, labels, logos, fine detail.
04
Art director review
Only images that pass our art director's review go to you. The rest are discarded.
05
Delivery
Files in the formats you need, labelled as AI-generated or AI-altered, with a note on where to show the disclosure.

What we don't do

Where we draw the line

No digital twins or AI copies of real people.
No AI faces presented as your employees, customers or reviews.
No generated images presented as a documentary record of something that happened.
No processing of people's photos with generative tools without written consent.

FAQ

Questions we get about AI images

Will the results look artificial?

Generative tools still make mistakes — with hands, product labels, logos and fine text. Our editors fix or discard those frames, and only images approved by our art director are delivered.

Can you work with photos we already have?

Yes, if you hold the rights to them. We review the material first and tell you honestly what can be extended and what needs a new shoot.

Do AI images have to be labelled?

Article 50 of the EU AI Act, applicable since 2 August 2026, requires realistic AI-generated or AI-manipulated images, audio and video to be disclosed. We label every AI file we deliver and tell you where the disclosure should appear.

What happens to the photos we send you?

Photos of people and of products that are not yet public are processed with third-party generative tools only after your written consent. We explain which tools are involved before we start.

Who can use the images?

Usage terms are agreed in writing before the project starts. Keep in mind that under EU law, content generated entirely by AI may not enjoy the same copyright protection as a photograph — one more reason to build a campaign on a real shoot.

Which languages are available for video voice-over?

English, French and German. Luxembourgish voice-over is not offered yet.

How much does it cost?

It depends on the number of final images or clips and on whether a shoot is needed. Send us a brief and we reply with a fixed quote.